5 Tips To Make Running Your Small Business Easier

When you start as an entrepreneur, you often imagine that you will finally be able to devote yourself to your activity and exercise your profession in complete freedom. But the reality of Excel spreadsheets and the administrative burden quickly caught up with dreamy entrepreneurs!

Concentrate all of your customers’ information in a CRM

Adopting a CRM (Customer Relationship Management) is the first step to simplify your management. No more customer lists in Excel and prospecting reminders to be recorded by hand!

The commercial management of your company, essential to its development, is thus centralized and automated by the CRM to simplify your daily life:

  • Centralization of information from prospects and customers, even when working with a small team. No information is lost.
  • Follow-up of prospecting and orders for each customer
  • Integration of CRM into emails to facilitate prospecting
  • Connection to your diary for one-click appointment management
  • Sending segmented emails according to the profiles of your prospects and customers

Use an online invoicing tool

Save time by creating your quotes and invoices from an online invoicing software. Many tools thus offer to create quotes linked to your prospects very simply, then to transform them into an invoice in one click.

Make it easier to share documents with your accountant

As an entrepreneur you certainly outsource the accounting of your business. Facilitating discussions with your accountant will save you considerable time (and him too!).

Monitor your customer relationship

It’s no secret that having good customer service is one of the keys to a business’s success. So ensure your customers’ satisfaction by carefully monitoring the handling of complaints and returns and responding quickly to consumer inquiries.

Take care of human resources

Whatever the number of employees in your company, human resources management requires significant work each month which can turn out to be very time-consuming.

By adopting an HR management tool, you will be able to save time on the creation of expense reports, the management of leaves and absences, the personnel register, etc.

The Main Challenges Of A B2B Seller

Convincing a prospect to buy his product is always a challenge for an entrepreneur … Especially in the B2B sector. And the competition in the market (online and offline) does nothing to facilitate this trade mission.

The only way to succeed is to combine strategy, strong communication and new technologies.

Communicate the value

To showcase the features and benefits of your products, there is no choice: you have to master the marketing discourse.

As an entrepreneur, you know your product and its added value, not your prospects. You need to put yourself in their shoes and be able to answer their most important questions:

  • Why should this product or service matter?
  • How will it help prospects do their jobs better?
  • What are the differences with competing products (sometimes already used by your prospects)?

If freelancers cannot distill complex and competitive information on their services, in the form of concise and articulated value propositions, they will not be able to rise to the challenge.

Understand the needs of prospects

B2B prospects receive new proposals, promotions and calls from suppliers every day. Drowned under the mass of information, you must distinguish yourself as much by your message, as by its distribution channel and the moment when you transmit it.

Know how to deal with objections

This step is not the most pleasant for a salesperson, whether they are B2B, B2C, etc.

As a first step, it’s important not to take your clients’ objections personally so that you don’t get overwhelmed by your emotions. You would then lose the leadership of your date. Conversely, you will be able to gain the upper hand and counter communicated objections much more easily.

Access the latest technologies

In today’s tech-driven world, there are a number of significant tools available to help sellers close sales.

  • CRM systems,
  • Cloud technology,
  • Data analysis tools,
  • Content management software,
  • But also marketing automation platforms …

Consider using them to find prospects, contact them, follow their progress and make them the best possible offer.

Connect on an emotional level

Bonding emotionally with prospects transcends traditional sales and marketing relationships.

When prospects have the ability to immerse themselves in a solution and fully explore a product on their own, they develop deeper understanding and retention. It creates an emotional connection with your business.